During World War II, BÚFALO, due to the difficulty
in finding those auxiliary products necessary for production, decided
to expand its plant in order to become self-sufficient. Manufacture
at that time and up to the 1990s was located in Sant Adriá
de Besós, very near Barcelona, in
Catalonia.
During these years, the company entered into new sectors such as floor
cleaner or Degreaser for the kitchen.
In the 1960s, thanks to the appearance in Spain of new supply companies,
BÚFALO once again reorganized production and
increased its exportation. With this long international experience
BÚFALO today has business nearly all over
the world. The trademark BÚFALO is known not
only in Europe, but there are also licencees in South
America and Africa, which manufacture local products with
BÚFALO'S formulas and know-how.
In 1989, the German group Werner & Mertz decided
to enter into the Spanish market via the acquisition of the BÚFALO
company within its international development.
That same year BÚFALO WERNER & MERTZ, S.A.
ESPAÑA launched the FROGGY brand of cleaning
products in our country. A range of products based on natural active
ingredients which met the new demands of increasingly aware consumers
as a result of the current of environmentalist opinion.
In 2001 BÚFALO WERNER & MERTZ, S.A. ESPAÑA
launched TARAX in Spain, one of the leading European
brands in specialized products for cleaning, disinfection and maintenance
of baths, toilets and septic pits.
In the course of 2005, BÚFALO WERNER & MERTZ
introduced two new brands in Spain: EMSAL and BÚFALO
RAZZ FAZZ, both boasting a wide range of products. EMSAL
is the German expert in floor cleaning and protection, and is a very
well-known brand in Central Europe. EMSAL markets
modern products with innovative technology formulas that look after
and protect floors that are sensitive to water and stains.
BÚFALO RAZZ FAZZ is a brand of POWERFUL
products for easy and fast household cleaning with professional formula
products.
At present, BÚFALO is a leader in technology
characterized by use of natural components with the aim of complying
with the demanding norms of environmental protection. Moreover, it
promotes a marketing focused on growth and development.
In Werner & Mertz manufacturing process,
the employees work at present with modern and efficient machinery.
Werner & Mertz also takes into
account the compatibility of all manufacturing processes with the
environment and has introduced with great success a programme which
guarantees health to the employees.
(See: TÜV Zert MZ engl - TÜV
Zert MZ dt)
The manufacturing centre of shoe care products located in
Mainz / Germany (near Francfort) is the largest plant of
this type in Europe (photograph above, 1998).
Anther manufacturing centre for cleaning and shoecare products of
Werner & Mertz is located in Hallein / Austria (very close to
Salzburg).
BÚFALO´s link with Werner & Mertz
has shown during the last few years the best way of competing with
success within a global economy.